Updated Oct 2026 · By Manan Bhatia, Founder
Realtor advertising checklist for Canada
This checklist links the official provincial pages for what real estate advertising and digital profiles must show in Ontario, British Columbia, Alberta, and Quebec. It is not legal advice. Checked Oct 2026.
Province-by-province
Read each regulator’s page before you publish a card or profile. We do not paraphrase those rules here.
| Province | Regulator | What to check | Official source |
|---|---|---|---|
| Ontario | RECO / TRESA | Follow RECO advertising bulletins for what must appear on advertising, including digital profiles used as business cards. | RECO Bulletin 5.1RECO Bulletin 5.2 (permitted terms) |
| British Columbia | BCFSA | Follow BCFSA advertising information for real estate professionals when you publish a profile or card. | BCFSA advertising information |
| Alberta | RECA | Follow RECA advertising rules for licence holders when you put brokerage and name lines on a digital profile. | RECA advertisingRECA licence pages |
| Quebec | OACIQ | Follow the OACIQ representation, solicitation, promotion, and advertising guideline for what a broker may publish. | OACIQ representation guideline |
REALTOR® trademark
REALTOR® is a CREA trademark. Use all caps plus ®, and only if you are a CREA member. Read CREA’s guidance on using the trademark. Confirm with your board or brokerage.
On an Innovnet profile
- Type the brokerage name and registered name your brokerage requires into the profile text.
- Innovnet does not publish a separate brokerage field.
- Update the profile when a listing or phone number changes. The same card stays current.
- English and French profiles are available for Quebec and New Brunswick clients.
Digital business cards for real estate agents · Best for realtors
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Not legal advice. Rules change. Always read the linked regulator page and ask your brokerage.