By Manan Bhatia, Founder · Updated Oct 2026

How to get your Google review link

The quickest Google review link is the one Google gives you: in your Business Profile, open Read reviews, then Get more reviews, and copy the link. Some profiles label that button Ask for reviews. It is the same window.

Or search your business on Google Maps, copy that page’s URL, and paste it into Innovnet’s free generator. You get a direct write-a-review link and a QR code. The tool takes the Maps URL, not a business name on its own.

Black Innovnet PVC card held in a hand

Method 1: Google Business Profile

These steps follow Google’s help page, Create a Google link or QR code to request reviews.

  1. Sign in to the Google account that manages the Business Profile.
  2. Open that profile. If you manage more than one location, pick the right one.
  3. Select Read reviews, then Get more reviews. If you see Ask for reviews, use that. It opens the same share window.
  4. Select Copy. That URL is your Google review link. It opens the write-a-review box for that listing.
  5. On a computer browser, right-click the QR code in that window and choose Save image as. Google says this QR code is generated on a computer, not in the mobile app.

You need a Google Business Profile before anyone can leave a Google review.

Method 2: the free Innovnet generator

Use this when you already have the Maps page and want a direct review URL plus a PNG you can download. Build it in the browser.

  1. Search the business on Google Maps, or open the map card from Google Search.
  2. Click Share, then Copy link. Or copy the full URL from the address bar while the listing is open.
  3. If the link starts with maps.app.goo.gl, open it first and copy the long URL. The generator can flag a short link and ask you for the full one.
  4. Paste the URL and generate. Copy the write-a-review link. If a second link appears, use it when the first one does not open the review box.
  5. Download the QR code as a PNG. Full Maps URLs stay in your browser.

Turn the link into a QR code

You already have two QR codes if you followed both methods: Google’s, saved from a computer browser, and Innovnet’s PNG from the generator. Either one can go on a receipt, a counter card, or an email signature.

A scan opens the review box. The customer still has to be signed in to a Google account. Google requires that before a review can be submitted.

Where to put it

  • Receipt or thank-you email

    Google’s own help lists receipts, thank-you emails, and the end of a chat. The link is one tap from the inbox.

  • Email signature

    Paste the URL under your name. People who already email you can leave a review without searching the business.

  • Counter

    Print the QR code where the customer is standing when the visit ends. A phone camera is enough.

  • Staff pocket

    A card is easier to hand over than a link spelled out loud. The customer taps or scans and lands on the review box.

Tap to review with a card or a plate

The link is free. The hardware is a one-time purchase if you want a tap as well as a scan.

HardwareWhat it doesPrice
Review cardCredit-card size. NFC plus a printed QR code. Staff can carry it.CA$34. Two cards CA$54. Five cards CA$99.
Review plateSits on a counter or checkout. NFC plus QR. Adhesive on the back.CA$44. A plate stand is CA$9.

Both open the Google review form. The customer needs no app. You scan a setup code on the product, confirm the listing, and the next tap is live. Shipping is $10 CAD anywhere in Canada, from Hamilton, Ontario.

The same tap idea works for a Facebook Page. What a Facebook plate is.

Check the link before you print it

  1. Open the link on your phone and confirm the review box is for the right location. A second shop needs its own link.
  2. Scan the QR code from arm’s length. If it opens a search page instead of the review box, use the alternate link from the generator.
  3. Ask one customer you actually served. Do not attach a discount or a gift. Then look for the new review on the Business Profile.

What not to do

Google’s review-link page says reviews must reflect a genuine experience. Offering a free item, a discount, or any other incentive in exchange for a review is prohibited. That includes asking someone to change or remove a review for a reward.

Do not ask only the customers who just said they were happy, and do not steer unhappy customers away from the public review box. Google treats that as fake engagement. The rules are in Google’s prohibited and restricted content policy.

Common questions

Is the Google review link free?

Yes. The link inside Google Business Profile is free, and Innovnet’s generator is free. A review card is CA$34 and a review plate is CA$44. Those are one-time hardware prices, separate from the link.

Does the link expire?

Google’s help page does not list an expiry date. The link keeps working while that Business Profile stays live. If the listing is removed or replaced, create a new link.

Can I make a 5-star link?

No. The link opens Google’s review box and the customer chooses the stars. A link that only collects five-star reviews breaks Google’s rules on fake engagement.

Should I use a QR code or NFC?

Either. A QR code works with any phone camera. NFC is a tap on phones that can read it. Innovnet review cards and plates include both, so a failed tap still has a scan.

How do I get more Google reviews without breaking the rules?

Ask after the visit, make the link one tap or one scan, and ask customers you actually served. Do not offer a discount or gift for a review, and do not ask only the people who liked the visit.

Build the link in the browser

Paste a Google Maps URL. The generator stays in your browser and returns a write-a-review link plus a QR code you can download.

Open the free review-link tool